There is currently a (weak) discount promo for awards. It seems they are not promoting it, it started 2 days ago but I just stumbled upon it. It is 15% off on point costs on selectes shorthaul routes, book "now-ish" fly in august and september.
All selected routes have HEL as one of the city pairs, ie I don't think you can make connections. So mainly meant for the home audience.