Glad to see that SQ did put an alert (bell icon) on their website, linking to their social media channels with more detailed and periodic updates. And that the CEO put out a video statement. Presumably their crisis response plans were activated --- as horrible as this event was, it was fortunately not worse. From what I can tell, SQ is again exhibiting a very good level of management, professionalism, and appropriate responses (as opposed to, say, withholding information, being slow in providing updates, and not striking a compassionate tone). The CEO states that they will continue to be supporting the affected passengers and that is very good (I assume all of their medical expenses will be covered).
I suspect that this event could have occurred to virtually any airline crossing that part of the world (which is a bit different from MH17 where some airlines had purposely avoided the airspace in question due to potential danger).