FlyerTalk Forums - View Single Post - The Journalists Guide to Writing About BA
Old May 21, 2024 | 10:07 am
  #14  
ratypus
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Join Date: Jun 2016
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use the word "headwinds" to explain any sort of dip in the IAG share price

anyone misbehaving on a BA plane must have been "quaffing" or "glugging" "wine and spirits" (tabloids) or their inebriated state can only be explained through the medium of the phrase "told the Court" (broadsheets)

Galleries Club is "luxurious" - make no distinction between that and the CCR

the IT - in whatever context it's being described - is "beset by problems" (that one's actually fair)

Gold card is "elite" or "the most elite" flyers - anything above Gold cannot compute

Write all articles from the perspective of BA's passengers being on bucket and spade holidays - "jetting off abroad", "flying to the sun", "British holidaymakers"; completely ignore that BA make most of their money from business travel and have a ton of non-UK to non-UK connections
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