Originally Posted by
mahasamatman
Don't show travel destinations. Don't try to be cute. Safety videos should have only one "theme" - safety. I will continue to ignore any video that exists solely to massage a filmmaker's ego and ignores actual safety content.... Just keep it brief and to the point.....
In a previous life, I was tech pubs mgr for a major computer manufacturer.
User testing taught us that every superfluous sentence diminished the chances that users would learn what they actually needed to know. We cut many manuals in half. Users loved it.
United's safety video can & should be reduced to about 60 seconds.