I suspect these sets were popular with a demographic that's less and less important to cosmetic lines. I'm in my 50s, and I rarely even buy eyeshadow palettes because chances are I only want one or two colors. No way am I interested in half of the items in the sample photo you show. My preferred eyeshadow comes from a different company from my preferred mascara, which is from a different company than my favorite blush, which is from a different company than my preferred lipstick, which is from a different company than my preferred foundation....