That’s sad. I didn’t realize the service standard on a transcon had changed from two beverage services to just one.
I don't know if I'd say that the norm on redeyes, but IME FAs don't make a big production of the morning beverage service because at 90-60 mins out, many people still want to sleep. IME though, most FA's at least try to take a peek for who is awake and ask them quietly, or make themselves available for passengers to ask them if they have any requests. YMMV.