Penny a point. Better than "miles and more" gifts cards (.67 cent per point) and less than the 1.3 penny per point (a somewhat accepted general value here - not sure if that's changed recently).

Not sure why to use them this way except to burn off low balance accounts.

Actually could be a $50 off gift to the millions of infrequent travelers thrown billions of points after the meltdowns. But who will tell them?