This had already been about $143RT, with weekend e-fares at about $133 making it one of the most expensive per mile (337mi.) -- and now prices are coming up around $178 for the rest of the calendar! AS and AA are pricing out close to this as well.

Sure, OAK-LAX is cheaper but inconvenient with long-term parking when you're dragging lots of luggage or ski equipment.

Are transcon fares holding so low that these shorter hauls have to be driven up to drive up revenue? I wish they had extended the 15,000 saver awards for trips <750 miles!