Originally Posted by
PlungeTEX
Agreed. It’s not the only thing BA is doing wrong that is pushing business to US carriers in my circles particularly amongst Americans who don’t mind the sometimes more casual and direct discourse and approach. But BA used to be the aspirational carrier to LHR from the US a decade ago. Now people actively choose AA (or UA - DL and VS still laggards due to hard product).
It’s not just cultural, you are more likely to want to maximise the day after an overnight flight if you are starting a trip, rather than heading back from it.
Of course there are exceptions to that, but pretty sure it will hold in general.