Originally Posted by
docbert
Keep in mind that some of this is how these surveys are done. One person will get 3 options with prices of $200, $400 and $600. The next person will get the same options with prices of $400, $800 and $300. The next person will get the same prices, but with some of the options being different. ie, don't read too much into the exact option sets and prices, it's all being done to gather statistical data rather than actual groupings/prices.
Exactly right. And I remember when I took a market research class as part of my master's program 20+ years ago, we were taught that these kinds of surveys generate worthless data because the vast majority of respondents get bored or confused and just click buttons to get through them. I can't believe the method is still being used (but obviously it is, because I see tons of surveys set up this way).