Originally Posted by
wooootles
When Korean Air is boarding, it's F, J and Sky Priority on one line, and Zone 2 and 3 on the other line, and everyone boards in 15-20 mins.
Also, my last few departures at AMS, D1, PS, SP and DMs and 360s are called together.
That's because the current boarding system (regardless of what zones are called) on the US3 are the least efficient method possible since they board the same part of the plane at the same time and also create infill issues (BE middle seats). KE (and many other airlines) prioritize turn times and efficiency over loyalty programs / credit cards / ancillary priority boarding buy-ups / customer experience (not really having carry-on restrictions).
It comes down to prioritizing CASM or RASM. US3 are prioritizing RASM over CASM, most other airlines (but not all) prioritize CASM.
That said, I think this change can't be anything but positive. In my experience (especially international flights or leisure-heavy flights), branded boarding groups has been a disaster.. which is exactly what this change is trying to address. Keep it simple for people that don't speak English or don't (gasp) know Delta's brand-specific name for each cabin/fare class.