Originally Posted by
Pjay
[...]
Instead advertisers in the Chase Offers section online and in its app will now be able to target different subsets of consumers such as new, lapsed or loyal shoppers, and only those the bank’s spending data predicts will be interested. Deals for a petcare company, for example, wouldn’t be shown to people whose Chase transaction history suggests they aren’t pet owners.
[...]
Yup, I'm the product, not the customer.
[...] Unlike most retail media networks, Chase’s will only charge merchants a fee when a customer uses a deal to make a purchase. [...]
Um, if the advertiser only pays if the cardholder makes a purchase, why wouldn't both Chase and the advertiser want to bomb everyone? Or at least everyone who isn't predicted to spend money anyway (as
notquiteaff noted).