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Old Apr 6, 2024 | 11:55 am
  #92  
mia
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Originally Posted by Xun
it is called LXR hotels and Resorts.
The property is called Hotel 1000. "LXR Hotels & Resorts" is the brand which operates the property. Some of their locations are resorts, but not this one.

Hilton created LXR in 2018 as a soft brand. Soft brands avoid dictating specifications for decor and operations that hard brands (like Hilton’s Waldorf-Astoria) do. Yet they let owners enjoy a global hotel company’s loyalty program, volume discounts with procurement, and other back-office advantages.
​​​​​​​Source: https://skift.com/2024/03/10/hiltons...luxury-hotels/
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