Changes to Chase Offers - Personally targeted offers (begins 2024)
JP Morgan Chase
bank on Wednesday said a new unit called Chase Media Solutions will let marketers tempt Chase customers with targeted deals and discounts related to their spending history….
The company already offered customers less-targeted deals through a program called Chase Offers, which will continue to house the more-relevant offers brokered by the new media unit. Chase hopes the souped-up carousel of discounts on its app and website will add a little more shine to its credit card division as it looks to hold its position as America’s biggest credit card issuer. The new unit is born out of the company’s 2022 acquisition of card-linked marketing platform Figg….
Instead advertisers in the Chase Offers section online and in its app will now be able to target different subsets of consumers such as new, lapsed or loyal shoppers, and only those the bank’s spending data predicts will be interested. Deals for a petcare company, for example, wouldn’t be shown to people whose Chase transaction history suggests they aren’t pet owners.
https://www.wsj.com/articles/chase-b...hare_permalink