Originally Posted by TravelingZoomer

There are many different kinds:

First, Alaska semi-regularly has public sales that sometimes are across the board (e.g., Fly $99 to Hawaii!), or require a publicly known coupon code (e.g., BOGO2024). Given the peak flying dates, it's unlikely they'll have either

Second, Alaska will send out personalized discount codes for various reasons: you're targeted for a promotion, they messed up on a previous flight and want to give you a "we're sorry" coupon, your company has a special discount with AS. Given you never flown AS, and you're outside their core geographic demo unlikely you have access to these either.

Finally, Alaska has their "world famous companion fare", given out through their credit cards. Given you would likely pay the high fares anyways, this seems like a no brainer, even if you never set foot on another AS plane again. It would require about 6k in spend, but you have time and the RDM bonus is high at the moment too. AS has a great partner network that (to the dismay of many here) has been greatly simplified. It's likely you can use the RDMs for an organic way for future travel.

Cheers! Let us know if you do book; plenty of us (including myself) have spare GGUs and you may get lucky that an upgrade is available