Originally Posted by
expataus
So what was the reason BA, Wizz, Ryanair, and easyJet offered direct flights between TLV and LON? Could it be because it was a popular route with reasonable economics?
For short/mid-haul narrow-body operation, yes.
But VS is an exclusively long-haul, widebody airline with virtually no history of running sub-5 hour routes (bar the ill-fated Little Red).
TLV would never have been on its radar were it not for its current CEO.