I have to say my favourite ones were sadly the Virgin Atlantic ones in mid-late. 90s when I got a stylish Oswald Boateng pair of cufflinks. The latter edition came with a not so impressive key ring but used to have a separate pouch with a note pad, a stumpy pen and a packet of Smints. The Virgin Economy kits of the same era with the see through draw string beach bags to be the most practical.