FlyerTalk Forums - View Single Post - Chase Priority Pass:Sapphire Reserve,JPM Reserve,Ritz. No restaurant benefit 7.2024
Old Mar 28, 2024 | 2:38 pm
  #194  
STS-134
All eyes on you!
10 Years on Site
 
Join Date: Jul 2011
Location: SF Bay Area
Programs: UA MileagePlus (Premier Gold); Hilton HHonors (Gold); Chase Ultimate Rewards; Amex Plat
Posts: 7,292
Originally Posted by Boraxo
The execs don't care one iota about the customer. It is all about the bottom line. At some point somebody did a focus group and they were told that the lounges were a big draw for Amex Plat (in fact the only draw IMO). So Chase execs justify a budget to build out lounges. This year new execs inherit the program and are told to cut the budget. They reach out to PP and discover they are paying more than Amex, Cap1 etc. because of the restaurants so that's now an easy target for elimination. There is never any consideration as to what the churn will be as that's hard to calculate.

At some point they will do another focus group and figure out why they have so many non-renewals and downgrades. And at that point they will decide if they need to do a product refresh. The first inclination will be to add low cost illusory benefits that nobody really wants. Or they will copy Amex as that's easy to sell to management. Only if that fails will anybody seriously think about adding a valuable perk.

This is how business works now. Always shaft the consumer as much as you can and figure they will just take it - what are the other options?
I'm wondering what the distribution of users looks like. Last time I was at SFO (coming back from OGG), I overheard one UA crew member telling another to get the CSR because PP gives you a US$28 credit once a day at every airport. And she was taking the other crew member there as her guest.

My guess is that a very small number of "super users" account for a large percentage of the bill, most of whom are airline crew and very frequent flyers who are in airports every week or multiple times per week. And I have to wonder why they didn't target those people instead of cracking down on everyone.
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