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Old Mar 28, 2024 | 9:20 am
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GoNorth
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BA Holidays moves across under IAG Loyalty

As reported by Head for Points, BA Holidays has been moved across to report into IAG Loyalty. The article speculates on the possible reasons for this which could be many and varied. Adam Daniels, who heads IAG Loyalty was previously Chair of BA Holidays so knows the business well I guess and now it's in a 'platform services' part of IAG it will be interesting to see if it is used as a platform for growth by leveraging it for Iberia and Aer Lingus overtime, although I think Aer Lingus have an existing relationship with a 3rd party for 'Holidays with Aer Lingus'.

While I'm sure it's business as usual for the near future, it will be interesting to see how the relationship between the operating airline and the holiday business evolves over time.
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