I do have to say, the new product looks absolutely amazing. Not as roomy as ANA's the room, but I would 100% prefer this over any other business class out there now. Haven't tried The Room or JAL 35K J, but in terms of aesthetics and the reverse herringbone being diagonal, I prefer this seat far more than others. The storage space looks absolutely insane as well. This hard product exceeds the EK, BR SQ or any other J cabin out there except The Room and Qsuites (Looks very alike Aria to be honest).