Originally Posted by
sfozrhfco
That's been the case since the beginning of their service. Even during Thanksgiving in 2022 when I booked one of their last minute $39 fares, the plane was at best 30% full--and this was on OGG-HNL.
It's always been really hard to see any reason beyond ego for Southwest's interisland service. It's a nice market for one significant carrier but not so much for two. The US3 (particularly UA) and AS were all well-established in HI before Southwest got here, and they've all passed on the interisland market. But somehow Southwest thought they needed to fly interisland, and presumably they're going to keep on setting money on fire until some different egos are in charge.