Originally Posted by
notquiteaff
Well, I was being a little facetious … There has been much discussion about the Alaska brand not having much recognition beyond their core PNW market, and now they are starting a vacation brand that, to non-AS loyalists, might sound like a company specializing in Alaska vacations.
This vacation brand is obviously designed for people who already fly Alaska. It is another way to use/earn Mileage Plan miles.