Wow!

I have a feeling this IC doesn't want to be an IC anymore ....
Could be a test phase how much and how far they can get away with it...,

I'm not aware with the indepths of this hotel, but might the contract expire soon ?
As such they might rebrand to something Edition, Park Hyatt, LXR, FS.. as to fetch more .....
Pretty easy for them, erase the lounge as it is not needed for above brand standards.....
Invite some bloggers,
Become virtuoso affilated, generate some buzz,
Room prices hike everything up to > $1000 and it becomes hip and profitable again