Originally Posted by
flyerUSA
How can they get points & stay history so wrong? Like, this is 50% of the reason for this website to exist. It's such a massive failure of a core function! Ugh.
How can the world's largest hotel chain get so many things wrong (not just a website)?
Marketing.
The C-levels are letting the marketing department drive the ship. Like many marketing departments, you've got a bunch of people with no business experience and don't actually understand the industry nor their customers.