On SK you can usually get Polarbröd cheese wraps in soft white bread.
Polarbröd is a family-owned business in Älvsbyn, Norbotten county. I hadn't seen their products until moving to Sweden, but their soft flatbreads are widely sold and a nice "local" alternative to supermarket sliced bread. The business and small town around it was devasted a few years ago when a fire destroyed their factory, but they shifted production offsite and now they've recovered.