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Has AA stated how many miles / LPs will be earned on these upgrades? If it's flat 1 LP/$ then it's basically a rounding error, but if it's a full 11 LP/$ that EXPs get on airfare then I could see it having some impact.
No, but anything is better than nothing in this case and could be a tipping point for some (me included but I also could be a super minority with this line of thought).