FlyerTalk Forums - View Single Post - Corporate travel is about to get harder: lower fares to be removed from legacy GDS
Old Feb 21, 2024 | 6:46 am
  #287  
npretnar
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Join Date: Feb 2022
Location: New York, USA
Programs: AA EXP (earned by actually flying on planes); Hyatt Globalist (earned by actually staying in hotels)
Posts: 325
I feel like AA's decision, here, is a by-product of a ridiculous and obsessive focus on cost minimization at the sake of revenue maximization. It's a mistake that you cannot make in an oligopolistically competitive industry (for context, see Boeing vs. Airbus), but it's one that AA has continually made since the US Airways merger. Even if AA eventually ends up "permitting" most major managed travel agencies to be listed as "preferred," the rollout of this whole scheme is really clunky and probably already turning off business from booking AA. How does AA expect to compete, in the long run, against UA and DL when they cannot compete for all business travelers?

At AA the Chapter 11 writing is on the wall with this pilot contract just signed, relatively low profit margins, lack of a cohesive strategy, labor strife with other front-line workers, etc. Perhaps cutting off the corporate hand (business travelers) for the sake of short-run cost minimization at the expense of long-run profit maximization will only accelerate the company's eventual journey toward bankruptcy again, while allowing them to slog along at minimal profit levels in the near term.
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