Originally Posted by
BWISkyGuy
I don't mind this change in particular, but in general I see that challenge overall as the complete flip of that... All these changes always seem to be driven completely by the CCO's org (Raja), with not ENOUGH input from the CMO's org (DeFeo). With more input from Comms & Marketing, I think they would be able to explain and sell all these better, and not as much as something that's being pushed out over everyone by ops.
Originally Posted by
Antarius
This is par for the course for Vasu Raja and team. While innovative (AA has charted it's own path on the LP thing), they have a tendency to jump around without any cohesion.
Look at AA's route map. They're hot and cold on PHL like Taylor Swift, launching new routes only to whack them shortly after and behave like Airberlin, with an LCC shorthaul cabin and 4 class longhaul.
Originally Posted by
777lover
First, here hasn’t been an AAdvantage marketing dept in years. This is all coming from revenue management — where AAdvantage sits. There is marcomw
I confess to knowing nothing about actual AA or AAdvantage operations and defer to the rest of you on that. I was using the term "marketing" not to refer to any specific department, but in the more generic sense of people responsible for coming up with and publicizing bright and shiny new ideas without having to think about the implementing details. Usually in a healthy organization, such ideas are vetted thoroughly by other company components, i.e. those responsible for implementation, and adjusted if need be before being made public. Imho that does not seem to be happenning, and/or is not a priority when it comes to changes to the AAdvantage program over the past couple of years.