Originally Posted by Xandrios

Please note that this is an upgrade offer, not a signup offer. Those two are typically different.

About a year ago I upgraded to the NL Amex Platinum card (from Gold) and received 75K bonus miles, and the 60XP of course. I'd say that the 40K is on the low-ish side. On the other hand, those 40K miles represent about 400 euro value - so you could argue that if you only plan to keep the card for the year, the cost is actually 260 euro rather than 660.