Originally Posted by
lhrsfo
Two things would be required: first you would need a customer service mindset in management; and second you would need an IT system which worked. It’s obviously beneficial for customers and it’s also beneficial for the airline: if you move customers to an earlier flight you free up space for later ones, thus being better able to accommodate misconnects.
To be honest I don’t think it requires much that doesn’t already exist since ba already offers it on o/d short haul flights. It’s just a decision they haven’t presumably because they feel they still make more money by selling flex tickets long haul whilst the market for those had slowly collapsed short haul.