FlyerTalk Forums - View Single Post - Master thread for new hotels and divestitures
Old Feb 11, 2024 | 8:44 am
  #1320  
khabah
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Originally Posted by James Luckard
When Starwood took over, there were dozens of Sheratons in The Luxury Collection. Today, only 3 remain - Bangkok, Kuwait and Addis Ababa, and you can bet Marriott is eager to see those branding contracts end, so they can be renamed or moved to the Sheraton brand.
Speaking for Sheraton Kuwait, the property has already been splintered into a St. Regis, which took over the original building and its extension following a gut renovation of the rooms in both buildings. The lobby is undergoing renovation at the moment and future phases will transform the F&B and meeting venues, as well as the pool. The LC-branded Sheraton has now retreated into the 1970s tower extension of the original property, and will eventually close for a total gutting that will see the exterior reclad, rooms reconfigured, a dedicated new entrance added and other modifications [last I heard, they wanted to put a new gym and pool on the rooftop] in line with the new brand standards before the hotel rebrands as either Sheraton Kuwait or Sheraton Grand Kuwait, and under the Sheraton brand.

I remember there was a plan a few years ago to renovate and rebrand Sheraton Addis into a Marriott, but I'm not sure if they're happening anymore or simply stalled. That leaves us with Bangkok's Sheraton Grande Sukhumvit, which is a solid contender for either a Sheraton Grand designation with a little renovation or ditching the Sheraton name to stay as part of the Luxury Collection... those are my guesses anyway.

khabah
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