At the end of the day, if people are willing to pay for it (at whatever price DL sets), isn't the market paying what it's willing to bear?

Arguably, over time, enough people may feel that it's not worth the money and look elsewhere, but I have to wonder how much the average person paying for PS is really considering the soft vs. hard products when deciding to pay in cash for it, relative to all the other factors that go into choosing what to pick for flights. We can moan and groan as much as we want on FT, but when push comes to shove...I wonder how much it matters in practice.