FlyerTalk Forums - View Single Post - The trouble with BA’s A380s lately
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Old Feb 7, 2024 | 9:27 pm
  #175  
Jet Ranger
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Originally Posted by Foofighter69
I can only imagine many conversations have been had and numbers crunched that has led BA to not react to these ongoing issues mid-season.

Ultimately safety first, revenue and margin second, disruption third provided the impact on revenue and margin is acceptable? I suspect - as eluded to up-thread - that the impact is felt by a very small number of people overall and doesn’t make enough of a dent in their reputation.

It sucks, I know, but business is business in the end.
Your analysis is probably pretty close to the mark. Miami. Give them the old unreliable A380’s. A few delays? Who cares. They are just grockles going on cruises, once in a lifetime trips.
Just like what - 8-10 years ago, give them the last few tired 52J 747’s with the Old First product which we put up with on the MIA route for years after the “new” First was introduced.

It’s obviously a route that the marketing dept/bean counters have decided isn’t an important enough USA route for customer satisfaction/corporate accounts like JFK, ORD, LAX etc.
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