Originally Posted by
JHodgson0801
Consults and so called industry pundits look at money alone and do not consider other factors such as the passengers and keeping them onside which are key. That shiny card holder as you call it are what make BA money and there is a lot of them so screwing them over is not the thing to do. Moving to revenue based earning is not the way to keep people loyal. IAG loyalty looks primarily after avios not tier points which is exclusive to BA and has been so before BA joined IAG. The blueprints can be wrong that happens more often that not. Business travel was a key market for BA and that is not coming back. Again if BA wanted to do a revenue based scheme it would have happened a long time ago the fact it hasn't to me and many says a lot and that it wont
Change can't just happen like a snap of the fingers. Steps need to be put in place to enable a change. I delineated what is now in place when I posted earlier today, the mechanism for deriving revenue (put in place for avios earning), and the change to align earning dates. In addition Avios is being set up as a standalone loyalty business transversal to IAG and OW airlines. The argument that "if it was going to happen it would already have happened" could be applied for revenue based avios earning before it happened, or TP earning year realignment last week, or to Finnair going revenue based before it happened, or any number of other things that have happened. Change happens. When a change is decided on, it happens as fast as possible but no faster.
Where else do you think these changes lead? Why would they otherwise be done? BA can now make a global change to the FF programme that affects all users equally, what change do you think they might be envisaging? Did they just make the changes in the hope they'd come in useful one day?
BA 2022 Revenue was £11B. What was your total BA spend again? Divide your spend by £11B and then figure out whether BA are remotely bothered about your loyalty. Bear in mind that a massive chunk of that £11B is from non-status passengers, and another massive chunk is corporate spend. The current setup may work for you - it works really well for me too and I'll be very sad to see it go - but don't overestimate your importance individually or even as part of a particular sub segment of status holders, given the potential value of a loyalty scheme commercially.