Originally Posted by
bisonrav
If there's a benefit to switching to revenue earning, I don't see why BA would wait to harvest it. As has been pointed out, the switch to a single year enables global changes - what other global changes could be envisaged? The timing of the alignment announcement at the start of February leaves room for other announcements before the start of April, and I doubt that's a coincidence personally.
The idea this isn't possible here because credit card rules is obvious nonsense, since Finnair just did it. There is a ludicrous amount of wishful thinking happening here.
And the end point? Have a look, this is the message airline CEOs are getting rammed into their thinking every single day. It's not hard to find similar vision pieces from big consultancy companies. Note how little any of this has to do with lounges. You'll also find that some case studies are given where customers pay a subscription for a tailored service to build brand engagements. Using a revenue model enables the sort of spin off into a standalone entity these consultants are shouting about.
Airlines - Wakeup and Smell the Money (traveldatadaily.com)
revenue based schemes benefit very few people other than those who do not pay for their tickets and do not need further benefits. The USA has a much bigger credit card market than the UK does it will not work here simple as that hence why BA has not gone down that road and other airlines moving to the BA model means there is no need to change it at all. Any Change BA makes this same rumour comes up again and again. It is a good job consultants and bankers do not run airlines as they do not have a clue how it runs people do not want to be made to pay for all benefits that they earn when they travel regularly. There is no benefit to revenue based earning and there is no change it is simpler from a IT point of view that is all