Originally Posted by rockflyertalk

I doubt they sort to offer an Amex TP earning deal that was going to be attractive and decent value from the get go. However what it will provide to BA and Amex is a sample set and data to understand more about the appetite or uptake, add in feedback, commentary etc then you can potentially decide on a strategy or not.

I see the dates alignment more in keeping with any IT rebuilding that’s (apparently) going on. It must be an accounting headache to have 100s of thousands of customers all on different membership dates, I imagine it causes a lot of unnecessary data complexities as well as marketing issues. So if it’s to improve BA IT then hopefully this is a great move to enable better systems.

IF RBTP does happen, it will clearly have huge impact on their customer base, that’s just from the amount of posts on here! Many won’t be affected if it’s business flying and paid for by employers, depending on how it’s implemented. As for your leisure travellers, like myself, I’m most likely to lose out and any Bronze/Silver status I tend to achieve will no doubt be harder to do. Sadly.

I hope they don’t go down this model. But there’s clearly a need to change to ensure they can be more competitive in their product/service offerings. I’ve said it before but their current programme might be their own achilles heel, it’s been that popular that it’s become a burden rather than the main purpose of creating loyalty profitably. But that’s just an opinion. Interesting times ahead.