Originally Posted by
CHCflyer
Decades ago BA had a single domestic shuttle product (where everyone was fed and watered) but it didn't appeal to their US travellers. They introduced a business class cabin for the 40 minute hop to MAN which is always packed and extends for 9 rows usually.
but let's be clear. BA domestic business (Club Europe) is NZ (soon to be gone) Works Deluxe, with lounge access and a hot meal. It is the same seating as domestic economy with the middle seat blocked off. Isn't even more seat pitch (which Works Deluxe is). Indeed most intra-European business class is this, with a few exceptions. NZ could obviously do "Euro-business", but its half-hearted attempt on A320/1s short haul international clearly hasn't worked commercially (it would need to bring back lounge access and offer upgraded catering/beverages perhaps, along with a moveable curtain divider to enable the front toilet to be exclusive).