Originally Posted by
WineCountryUA
A sub=purpose of these promos is to encourage new books. To book a flight you had not intended to make. Whether or not, UA gets these extra bookings is debatable but many promos have similar terms, not useable on existing bookings and rather limited time frame.
I understand that it is a marketing tool but it just not very effective in my opinion. The system should know that I am silver member and E+ might not be a good incentive for me. They could give out discount code such as 5% or 10% off which would be more attractive for generating new booking or longer time for redemption say until the end of March or April.
Polar Bear