Originally Posted by Boraxo

This topic was extensively discussed on the master BKK thread (which also addresses connecting routings via Japan, HKG and SIN).

In short since at least the 1980s BKK has been primarily a leisure destination without sufficient high value O/D traffic to make a non-stop profitable. You need paid corp biz class travel and BKK is no longer the manufacturing hub (or anything else) having been supplanted by Vietnam, Philippines, China etc. On the leisure side it is overwhelmingly the backpackers, students and others looking for a cheap vacation, not the jetset crowd that pays $5k for biz class nonstops to Europe. And BKK is not a transit hub like SIN, HKG. NRT, etc. Maybe Freddy Laker could make this route work but it doesn't fit the biz model for legacy carriers which require high fare paid biz class to turn a profit.

I would be happy to see it but not gonna happen.