Originally Posted by
Xyzzy
I think EWR-ORD was one of those, too. I flew that weekly way back when. I'm not sure when the name "Business 1" arrived and left, but I do recall the DC-10 on that r

ute and the paper coupon books for upgrades.
I think the Business 1 branding started mid 2000’s. I know I was still getting the 500 point credits well after they stopped advertising the program. Here is a grab of the original site:
Archive.org