I recently discovered a Spark and stayed at one. It was a converted Country Inn & Suites that had been converted a month or two ago. I knew nothing about the brand prior to my stay. I was wondering the whole time how it was different from a Hampton. It seemed to be about the same, but with a different logo and branding colors, and fewer breakfast ptions. It was also about $60/night less expensive than the other HH hotels in the area. But it offered a clean, comfortable stay. The staff was quite friendly and very helpful.