Originally Posted by
ffsim
I left this point out of my previous reply for the sake of brevity. The other thing about this benefit is how in a way it becomes less valuable the longer you wait to select it. Contrary to, say, eUps which are most valuable when selected after July 1. Or, as was the case last year, me selecting and activating the wifi benefit on Dec 29

It is only valuable if it is used. It is of no value to the GF (or to me), granting it to her today. It is of no value to my mother, who so far as I know, has zero flights planned this year.
It might be valuable to a casual acquaintance in September if they have to start flying weekly to see a sick relative or something.
It's not like I'm out of pocket delaying a decision.