Originally Posted by
contrails7
I would love to see the model so we could critique the assumptions. £X upfront capex. £Y incremental opex. Just to accommodate a few incremental pax, which will only be relevant if you are at 100% capacity. And to get to this level you are forward selling incremental O class to the most price sensitive (leisure) pax who are more likely to travel with large luggage and not spend a penny on BoB, whilst annoying higher spending last minute corp pax (of whom there is a limited number, and they have a choice - of airports at least). Genius
This is, though, the same basic argument that has been raised every time BA and every other airline has densified planes for the last several decades. In short - surely the few extra seats that you’re selling cheaply if at all aren’t worth the cost and/or revenue hit from making the proposition worse.
And yet, densification keeps happening, again and again.
Granted there is an extra factor with the crew here which seems more surprising, but it still follows a very clear and lasting trend…