I was curious about this as well. (As to the other poster who dismissed this question- we’re mostly travel/ff program geeks who discuss things as mundane as whether current airplane napkins have buttonholes- see UA forum- so I was curious as to what the new box looks and feels like, including its size.)
The Points Guy has a piece about this today that has some official AA press photos, and the box does look fairly compact.
There have been plenty of "button hole" gripes in this forum too!
https://www.flyertalk.com/forum/sear...ry=button-hole
I could maybe see the novelty of the kit for a once in a blue moon, FF-redemption traveler. For the power user, the stuff in all of these things is crap and not worth lugging around. I have my own sleep set and dopp kit in my carryon for over night flights. Hospital graze gauze socks and PJs, 37 cent slippers... hard pass.