Originally Posted by bursa
I'm not sure if Jetblue is ready to take on the wrath of Southwest yet. (BNA, MCI, etc) Some smaller cities would complement their currently pretty long-haul and "holy" route map well though.
Jetblue could enter those cities if they wanted to. What they could do is start flights to JFK, where Southwest will never fly. If they are able to build a market in that city, they can expand to future cities.