Not about value
Having used this at SLC recently after a ski trip, I can say it’s not about the value but more about eliminating all the stress of traveling back home. We scheduled VIP well in advance knowing it was two Dad’s and two 7yo’s traveling without the people that keep us organized and love us for making bad decisions.
We were met at the Hertz return lane at the side of our car with a porter and tags for our bags. Bags were tagged and taken away without us having to touch them. From the Hertz return we were walked through to a private security lane and walked to the Sky Club. No seats reserved but we didn’t ask about that. From the lounge we were taken down an internal elevator to a car and driven to the plane to board first based on our choice.
Was the value worth the price? Well, if you consider we didn’t have to carry an extra eight bags, sure (two ski bags, three boot bags, and three pieces of luggage). Did it make the end of our trip more enjoyable? 100%. Would I do it every trip? No. Would I do it again? Absolutely!