I can understand how the EAP card can be a good one to have in your wallet for promos. I have it sitting in a drawer at home with the sticker on the front of it (I got it with 12 months' free money).

For general usage, SPG Amex is still the way to go - even if your end-goal is CX. $1 = 1.25 Asia Miles if you want 'em. Plus you get the intangible benefit of flexibility - you can go a couple dozen different directions with your points, whereas EAP pretty much puts you at the whim of Points.com's rates with their small list of partners. Finally, Starpoints - when redeemed for even moderately-priced hotel rooms - are quite valuable in their "native" state.