Originally Posted by
dkc192
I wonder if the differentiation is in the (extremely pedantic) details: the LCC website displays the carrier name as "AirJapan" (no space), whereas the NH and UA websites display "Air Japan" (with a space) for non-LCC NH flights operated by their subsidiary. 99% of the confusion between the two will still remain, but at least there is an extremely minor difference.
I've noticed Japan is very loosey goosey with space in English. In Japanese, the concept of space doesn't usually exist to separate characters. For example, サンドラッグ , is known as SUNDRUG in English. On their official website and filings, they use both SUN DRUG and SUNDRUG. Similarly for
マツモトキヨシ, I see Matsumoto Kiyoshi and Matsumotokiyoshi also used both on the website and official filings. I wouldn't read too much into it, unless they have a stylized logo and file trademark for it. In the west, space and capitalization is a very critical part of stylization and important aspect of a brand's name spelling and identity. In Asia, including Japan, it's not important part of brand IP as it appears.
Why can't ANA just create a new brand like JAL did for ZIPAIR?