Originally Posted by
Matt4200
Do you really not see properties dropping from 8 to 7? 2022 ADR’s were 1.5-2x what they are in 2023 for many properties.
Would be happy to be wrong, but don't forsee significant movement from 8 to 7.
The long arch of loyalty programs is to provide less value over time, but to do so slowly enough to not drive away a significant portion of the customer base.
So they happily increase the categories when justified, but are more reluctant to downshift.