FlyerTalk Forums - View Single Post - Alaska Nears Deal to Acquire Hawaiian Airlines (DOJ Decision by 8/20/2024)
Old Dec 3, 2023 | 3:28 pm
  #114  
sullim4
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Originally Posted by notquiteaff
I was wondering if AS/HI will continue to let them sell inter-island tickets. Or perhaps even be required to as a condition of the merger.

More likely perhaps we will see what happened to the Horizon branding.
At least one condition will be AS dropping the Mokulele relationship. I don't see that surviving.

I have to think the strategy on branding will be to keep the HA name on flights to and from the islands. It's too strong a brand for them to dump... frankly I think it's stronger than the Alaska branding. Or hey... maybe they embrace "Virgin America" now for the combined airline .
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